Sana RasheedGet in touch
Work & research

Data science in practice. Research with a purpose.

AI product leadership, enterprise analytics and research into trustworthy public data.

Industry background

From models to working systems.

Selected areas of delivery from Sana’s industry experience. Each begins with a specific business or public-data problem.

Skills intelligence

SkilledScore · Led a cross-functional team of 17, integrating GenAI, open databases and data science into a platform for understanding skillsets.

Identity & security

SoloInsights · Headed a team of five researchers building and deploying machine-learning models for identity management and facial recognition.

Enterprise analytics

Accenture · Led work on automotive early-warning systems, retail order-cut prediction, recommendation systems and business-facing predictive tools.

Customer analytics · Telenor

Delivered nine projects spanning customer analytics, engagement, churn prediction and dynamic offerings (2017–2019).

Data for public programmes · MiSk

Supported data literacy, standards and analysis across initiatives including Startup Census and talent supply and demand (2019–2023).

Research focus

Who gets counted? How can data be trusted?

Sana’s published work with Soulla Louca examines blockchain-based approaches to national population census, including transparency, accountability, privacy and security.

Doctoral thesis: Investigating a Decentralised Approach for National Population Census: Blockchain for Coverage and Equity. PhD, University of Nicosia, December 2025.

Population census

Data quality, coverage and inclusion.

Blockchain architecture

Design choices for public data systems.

Privacy & integrity

Protecting information while supporting accountability.

Selected publications

Read the original work.

Selected publications by Sana Rasheed and Soulla Louca.

2026 · ACCEPTED

A Blockchain-based Framework for Mitigating Population Census Undercounts & Discrimination

Sana Rasheed & Soulla Louca · Accepted for ICECET 2026. Research on coverage and equity in national population census.

2024 · FUTURE INTERNET

Blockchain-Based Implementation of National Census

Transparency, accountability, privacy and security in a supplementary census approach.

Read publication ↗
2023 · BLOCKCHAIN

Data Analysis and Core Findings of Pakistan’s National Population Census

Research towards a blockchain-based solution.

Read publication ↗
2021 · EMCIS

Exploring the Need for Blockchain-Based National Population Census

An early investigation of the need and application context.

Read publication ↗

Bring a clear question. Start a useful conversation.

For organisations, researchers and teams interested in Sana’s areas of work.

Discuss a collaboration

Tell Sana about

  • Your organisation or research group
  • The problem and the people it affects
  • What you have tried so far
  • The scope, timing and intended outcome